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‘Both of us at Brainy Bikers are keen cyclists. We met on a club run a few years back. We are also a bit nerdy about cycling. Combining our nerdiness and passion for cycling with our backgrounds in graphic design and marketing, Brainy Bikers was born.’ says the other brainy biker, Eoghan. ‘When the first lockdown hit we ran some quizzes. We saw the need for cyclists to connect with their friends over what we’re all passionate about, cycling. To make sure we were onto something, we went out to thousands of people across the UK. We had a few designs we liked. So, we asked people what they liked and used the feedback to improve our ideas. The design work for the packaging and cards kept getting better. And the ideas kept getting better, too.